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Dairy Marketing and Risk Management

Understanding Dairy Markets

Dairy Marketing Tools

Information Center

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Dairy Marketing and Risk Management Program

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My research and UW Extension activities are centered on the development of analytic decision making tools for dairy farm management and marketing. These software systems are being used by dairy farm operators, marketing consultants, and state and federal policymakers. In addition, I am specifically interested in providing support to the U.S. dairy complex in the use of price, cost and income risk management tools. These tools include the use traditional futures and options strategies, as well as governmental income insurance programs.

  • Email: bwgould@wisc.edu
  • Phone: (608) 262-4376
  • Office: 421 Taylor Hall 427 Lorch St. Madison, WI
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Understanding Dairy Markets

Our 20+ year old website devoted to providing dairy related data, applications and publications. Data is updated from official sources in real time.

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Dairy Marketing Tools

The Dairy Marketing Tools section contains a collection of easy-to-use applications to assist in managing your dairy operation. For the applications requiring log-in access, technical support, customization capability and graphical summaries of analysis results are built-in.

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Information Center

A source for dairy market information and best price risk management practices. Resources help navigate the Livestock Gross Margin for Diary Insurance Program and provide access to 600+ scholarly publications related to the dairy industry.

Brian Gould   Extension Program   University of Wisconsin-Madison   Department of Agriculture and Applied Economics